On November 8th, 2023, University of Ecnomics and Law warmly welcomed distinguished guests for the seminar "Marketing Research at the Milgard School, UWT." The event featured Mr. Anthony Hemstad, Principal, Hemstad Consulting; Ms. Carolyn Hurst, Founder & CEO, Barker Creek Publishing; Mr. Anthony Hemstad, Principal, Hemstad Consulting; Mr. Ston Nguyen, Director, Startup 253 and Mr. Michael Fowler, Executive Director, World Trade Center Tacoma.
Professors presented insights during the engaging seminar, which was a collaborative effort by the Department of Cooperation and Development, Faculty of Economic Mathematics, Faculty of Business Administration, and Faculty of Information Systems.
During the presentation, Mr. Michael Fowler highlighted the integration of AI and Machine Learning in business analysis. He discussed how these technologies offer predictive analysis for future events, suggesting actions to optimize results. Additionally, he emphasized the significance of analyzing customer behavior to create a brand imprint that evokes positive emotions, ultimately enhancing brand loyalty.
While the integration of AI and Machine Learning provides decision-making advantages based on deep insights from massive datasets, it is crucial to adhere to data protection regulations such as GDPR and CCPA for effective data management and privacy.
Participants, including faculty members from the Faculty of Economic Mathematics, Faculty of Business Administration, and Faculty of Information Systems at the University of Economics and Law, as well as actively engaged students, contributed to the insightful discussions during the session. The enthusiastic participation highlighted the seminar's importance and showcased the impact of Dean Mr. Michael Fowler's expertise in market research.
The seminar concluded successfully, opening up numerous opportunities for future collaboration.